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The social media space is blazing hot right now. While consumers realised very early that they could do a lot with it, now brands are realising this. There was a lot of good work happening by social media agencies, consultants and brands and those records were being put up on individual sites and blogs. However, not all users had easy access to it and not all brands and businesses were able to show their good work to a larger audience. With the increase in social media usage, a lot of people wanted to build careers in it. Business owners too wanted to use social media for their businesses. But most didn't know where to start.
Social Wavelength and the likes have a different set of offerings. They help brands with their social media strategies and also provide execution services.Brands don't know yet what they are doing on social media. They are yet to come out of the traditional media mould. Also, back then, Facebook was the beginning and end of social media. Now I can safely say there are a lot of brands who are willing to experiment. This is the only medium so far that allows a two-way communication. Brands were not used to two-way communication that has the potential to go viral. Now many adopt a proactive approach. They are realising that marketing is not the only takeaway. Social media can also support other business functions like customer support, market research, lead generation, senior management brand building, even hiring.
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· · · · · · · · The social media space is blazing hot right now. While consumers realised very early that they could do a lot with it, now brands are realising this. There was a lot of good work happening by social media agencies, consultants and brands and those records were being put up on individual sites and blogs. However, not all users had easy access to it and not all brands and businesses were able to show their good work to a larger audience. With the increase in social media usage, a lot of people wanted to build careers in it. Business owners too wanted to use social media for their businesses. But most didn't know where to start.
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Social Wavelength and the likes have a different set of offerings. They help brands with their social media strategies and also provide execution services.Brands don't know yet what they are doing on social media. They are yet to come out of the traditional media mould. Also, back then, Facebook was the beginning and end of social media. Now I can safely say there are a lot of brands who are willing to experiment. This is the only medium so far that allows a two-way communication. Brands were not used to two-way communication that has the potential to go viral. Now many adopt a proactive approach. They are realising that marketing is not the only takeaway. Social media can also support other business functions like customer support, market research, lead generation, senior management brand building, even hiring.
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