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Rasgulla ,Gulabjamun, kajukatli…… Indian sweets are mouthwatering but now slowly chocolates are substituting .Mithai is sweet milk dessert from India. Mithai is traditionally used to be exchanged on festive occations,but now a days chocolates have replaced mithai. In India the main region for it is adulteration in making mithai, as milk and other products are limited so some people have started adulteration and thus customer have switched over to chocolate .
The chocolate industry is an organized industry with lots of multinationals also working and they have a dedicated budget for advertisement and lobbying is also there .now a days even savories like kurkure and bhujias have festive packs .everyone knows that they are not traditionally exchanged on festive occasion but then too lot of people opt for them.
The dairy federations should stand with sweet industry and should take initiative to save Indian sweet bazaar by making standards and can standardize the sweets also by keeping check. These government dairy federations can brand these sweets even make tempting advertisements and come out with ideas to promote sweets and can vigilantly keep track on adulteration also.
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