Friday, September 17, 2010

IS THE MEDIA RESPONSIBLE.....

SENSATIONALISING HAS BECOME THE THEME FOR NEWS IN THIS MODERN ERA OF SATELLITE CHANNELS .THE RACE FOR TRP AND FOR RETAINING VIEWERS, THEY DON’T HESITATE TO TAMPER THE BASIC NEWS AND TRY TO MAKE IT A SCOPEhttp://www.youtube.com/watch?v=zymZe93bpjg .EVEN BIG NAMES LIKE STARNEWS ,AAJ TAK AND NDTV HAVE STARTED THIS MALPRACTICE.
I REMEMBER WHEN I WAS A SCHOOL BOY THERE WAS A EXTREMELY GOOD NEWS WEEKLY FROM NDTV ON FRIDAY NIGHT CALLED “THE WORLD THIS WEEK”.THAT MANY OF U MIGHT RECALL .NOW A DAYS EVERY CHANNEL HAVE ITS OWN BREAKING NEWS AND THAT TOO EVERYDAY .
MANY PEOPLE HAVE MASTERED IN CREATING SCOOPS TARUN TEJPAAL’S TAHELKA AND RAJAT SHARMA’S INDIA TV ARE FEW OF THEM . WHO EVEN SHOW WHERE THE STEPS TO HEAVEN ARE. ISTHIS REAL INVESTIGATIVE JOURNILISM DISGUSTING.
THE REPETITIONS OF THE SAME NEWS OVER AND OVER SLOWS DOWN THE IMPACT AND THE VIEWER GETS IRRITATED .
WELL TELEVISION IS NO DOUBT THE BEST AND FASTEST MEDIUM BUT IT SHOULD BE USED WISELY AND SENSIBLY .