Wednesday, November 30, 2011

Salesmen ,Leave your ego at home .

 “can you imagine, while these brands are having a tough time getting customers here, the sales staff at this store tried her best not to sell me these pair of shoes.” My friend once told me ,he told the staff that he wasn’t looking for something that was on Sale. Then the staff once again urges him to try something else and not the pair that he actually liked. Finally as he was ready to walk out of the store without buying anything, the staff reluctantly offers him what was originally wanted.


Similar thing happens here as well, where a big shot wanted the brand to send her a few pieces home so that she could choose what she liked and the brand refused to do it because their “global policy did not allow them to do that.” And then there are many cases like this where attitude replaces professionalism and courtesy that is so required for retail business.Companies need to train these guys on the aspects of luxury so as to make them understand the need to please their customers. If numbers are what they are looking at, and I know that’s what they are looking at, they need to get their acts together and they ought to do that pretty fast.


Shutting shops are black marks on the brands for sure and the funny thing is that they are shutting not because their products are bad. It is because of inefficient people running their brands and below average sales staff with hardly any knowledge of the product manning sales counters. Add to that their ego that they forget to leave behind while coming to work.