Friday, December 2, 2011

For the sake of LIKE

Friends ,while building a fan base for a blog, one of the common ways to do so is to go out and do some blog commenting, in hopes that the blog owner will make a comment on your site in return. Or when building Twitter followers, one easy way to get followers is to agree to follow those that follow you back. In the beginning, reciprocation is easy because you are working with a small group of readers, followers or friends.


when it comes to reciprocation, especially for social promotion, you have to consider your following before you share something. Sure, there may be a cool person who is always retweeting your posts and you would love to return the favor. But what if their posts do not align with the kind of content you want to share with your followers?Do you go by the code of reciprocation and share it anyway, with the possible consequence of losing followers? Or do you ignore reciprocating, with the possible consequence of losing this loyal reader and promoter of your content?


From an alternative point of view, are you only doing things in expectation of reciprocation? Are you tweeting articles that you don’t even read by “major players” in hopes that they will start retweeting your articles? Are you becoming a fan of Facebook pages that you don’t care about in hopes that those page owners will become a fan of your page?


If you are only doing things for acknowledgment, then maybe you should stop. Perhaps you should look toward receiving thank yous from your followers because you are providing them valuable information instead of links that are no value to your followers simply to reciprocate or gain acknowledgment from someone else.